ITVx
2026
I worked with ITV across three series of the comedy G’Wed, supplying promotional stills on location in Liverpool and helping develop and shoot the key artwork in studio.
For the key art, the challenge was to capture the show’s mix of teenage ambition, humour and harsher realities in a series of images which would grab attention quickly across streaming platforms.
With a large ensemble cast, I worked carefully around composition, character hierarchy and spacing so that each person could feature without the image becoming crowded, particularly at mobile and tablet sizes.
The final artwork balanced personality, clarity and the slightly chaotic tone of the series, while delivering a flexible image that could work across different formats.